E-commerce · Performance Marketing
A homeware brand rebuilt its paid media economics.
Ad spend had grown for three quarters while revenue stayed flat. Campaign structure was fragmented, creative was recycled and the product pages contradicted the ad promise.
+164%
Revenue
3.9X
Blended ROAS
+38%
Conversion rate
+22%
Average order value
Illustrative figures shown for demonstration until verified client data is published.
THE STRATEGY
Consolidate the account around margin-positive product groups, rebuild creative around a single clear proposition, and rewrite the top ten landing experiences before increasing spend.
THE EXECUTION
- Rebuilt campaign architecture around product margin tiers
- Established a monthly creative testing cadence
- Redesigned the six highest-traffic product pages
- Introduced post-purchase email and SMS flows
The Result
A paid media system the in-house team can operate, with clear rules for when to scale spend and when to hold.
Revenue grew while spend stayed close to flat, driven mostly by conversion rate and repeat purchase improvements rather than additional traffic.
More Work
